My advert is for the fragrance 'Mix' and uses a variety of important signifiers to illustrate the ideology in this situation, in which it would appeal to the youthful, teenagers from 18 to the party goers in their 20's. The other ideology of my advert is that it would appear in the magazine MixMag (the above images), as my advert is designed for the younger generation who enjoy music, clubbing and partying, thus very similar to this magazine.
My ideology of this is supported by the images and style of my advert, most significantly the background picture of the club scene with various lights and colours. Colours played an important role in the advert as they had to be bright and also a variety because if you are at a club, you want to be wild and 'mix' things up. I decided to use glowing edges for the lights at it helps to bring and define the colours more but also because on the website http://www.mixmag.net/, I found many pictures which are bright and exuberant, similar to the magazine covers.
Maslow's Herarchy of Needs was taken into consideration as well as I believe that this advert covers your Love and Belongingness Needs, because some people may want love in friendship but sometimes intimacy. Also, Esteem needs, as they want to be respected and accepted by others, and moreover, The Need to Know as people like to try and discover different things in life to get a better view. On the social scale this advert would also appeal to many from D to B depending on their age but, theoretically, any class, as it is more about the age range of 18 - 30 rather than class. In the social value group, innovators, strivers, and conformers are what this advert targets due to them being either risk takers, important to their image and status, also followers. Typically, people in the clubs like to show off, be wild and enjoy themselves; furthermore this advert and social groups are suitably correct for them.
On the other hand, the more interesting element of the advert exists within its simplicity of the bright, almost symmetrical background of a club, but the Words of 'Mix' and slogan 'Your own Mix' are able to stand out more with the bottle along the vertical rule of thirds line on the left. The colour red of the 'Mix' contrasts well with the green but almost blends nicely as there is a slight tint of red in both top corners. The writing is also placed along the top horizontal rule of thirds line, as I wanted to keep it to one side and to make clubbing, party clear and to give the feel of it, but I still feel that the writing is eye catching and bold as well. The slogan of ‘Your own Mix’ sums up what my ideology and theme was which was that this is targeted for people who want to go out, party and do what they enjoy most by putting their own ‘Mix’ and style to things. The purple light in the centre of the green lights shooting out has been blurred and smeared across and around the bottle as it creates an emphasis on the bottle and brings the colours out more. The reason that so many different colours are used is that in a club you would get all of these flashing, dazzling lights and this also gives the idea of mixing things up and having a good time.
Overall, I feel that I am very pleased with my advert as I have used Photoshop very successful by, cutting and developing several different images and putting my own twist on it, to create a successful advert which targets 18-30 year olds who like their music, clubbing and partying and gives the sense of pleasure and freedom.
