Both of these pictures are cosmetic adverts, which are selling to both men and women as you can tell by the two different bottles of cosmetics. However, both of these adverts have a gender domination in them. The Hugo Boss advert seems very powerful, demanding and fighting as the position of the man and women is directly in the centre which suggests that are fighting over control. The lights also show this divide with one side being dark and the other light, furthermore the boxing ring in the background illustrates the fighting for control over each other. Overall, I believe that the women in this picture has more dominance because of her hold on the man and the stern look on her face.
The David Beckham advert is similar to the Hugo Boss advert as the couple is placed centre and your attention is drawn to them due to the symetrey of the logo and the lights either side. However the impression you get from this photo is lust, romance and passion. This is due to the darkness of the photo as well as the pose of the couple which is very romantic. In my opinion this is different to the Hugo Boss advert as I feel that the man has more domination in the advert as David Beckham has wrapped himself around her.
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